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You can reach the Task Force at (505) 395-MILK (6455)


Executive Director & Hospital/Clinical Programs

Erin Marshall

Erin Marshall became Executive Director and Hospital/Clinical Program Manager of the New Mexico Breastfeeding Task Force as of March 2017, after 3+ years as Acting Director and Baby-Friendly Hospital Project Director.  Erin continues to provide program administration in addition to ensuring organizational sustainability. Erin has worked in public health as an anthropologist for over 16 years. She believes in breastfeeding as one of the six pillars for healthy children and the most critical as an early intervention on which other strategies may build, and she is excited to work with an amazing and skilled team to promote breastfeeding and policies supporting family bonding and needs across New Mexico. Erin formerly was Managing Director of the New Mexico Healthier Weight Council, program coordinator and community organizer for Health Action New Mexico, and Interim Executive Director of the New Mexico Alliance for School Based Health Care. Ms. Marshall spent seven and half years with the American Heart Association, including guiding a team of eight vice presidents in overseeing public health policy efforts and staff in all 50 states. Erin is committed to the good health of New Mexicans and all Americans. Erin’s accomplishments include legislative establishment of a state stroke care program in New Mexico supporting hospital designation as Primary Stroke Centers, inclusion of community outreach practicum in nursing and pharmacy student curriculums at the University of New Mexico, facilitation of the Healthy People 2010 National Committee (American Heart Association representative), and support and training for non-profit organizations on advocacy strategies leading to improvements in health outcomes. Ms. Marshall is an anthropologist, graduated from the University of Colorado at Denver.  Erin aspires to follow in the footsteps of her esteemed great, great grandfather, Ernest P. Bicknell, Lieutenant-Colonel, American Red Cross, Commissioner to Europe. She has volunteered as a backcountry ranger in Denali National Park and enjoys the great outdoors with her husband, two breastfed sons and Belgian Malinois.


Development & Marketing Manager 

Suzanne Lawson

Suzanne is Development & Marketing Manager for the New Mexico Breastfeeding Task Force, focusing on increasing grant, corporate, and individual giving for the organization. Suzanne's experience includes working with volunteers, corporations, and city leaders to implement successful donor-engagement efforts, build community awareness, and generate increased revenue through individual giving and corporate support. She is skilled in nonprofit strategic fundraising, marketing/communication, event logistics, group facilitation, and volunteer management. Suzanne is a Certified Fund Raising Executive, and has been recognized as a Forty Under 40 (Albuquerque Business First), a Woman on the Move (YWCA), and for Outstanding Achievement in Fundraising (American Heart Association). She has a Bachelor’s Degree in Journalism, Public Relations from Arkansas State University, and an MBA, Marketing Concentration from the University of New Mexico. Suzanne is a Fellow of the Robert Wood Johnson Foundation where her work focused on nonprofit leadership and equal access to healthcare in New Mexico. She is currently Chair for the Association of Fundraising Professional's 2017 National Philanthropy Day in New Mexico. Suzanne is also Owner & Chief Consultant at SL Consulting, a management consulting business focusing on marketing & communications, organization plan facilitation and development, strategic fundraising support, event logistics, and volunteer engagement for nonprofit organizations. 

Chapter Engagement & Outreach Manager

Sunshine Muse

A lifelong commitment to social justice and equity has fueled Sunshine Muse’s work over the last 20 years. Using lived experience along with academic and professional training and passion; she designs and helps implement programs and curriculum for community, non-profit, university and social service interventions. Having worked in public health for 20 years she has: co-authored legislation, worked to reduce sexual assault at an Ivy League university, served as an instructor for the School of Nursing at Columbia University, designed curriculum for the department of probation in New York City and served as the deputy director of a domestic violence intervention program at the largest social service agency in the country. Her current work focuses on advancing group health care, addressing health disparities, improving maternal and child health outcomes and exploring the place where health meets joy. Sunshine is pleased and proud to serve as the New Mexico Breastfeeding Task Force’s Chapter Engagement Manager where she works with, and learns from, an awesome team of contractors, board members and everyday women from across the state who are committed to making breastfeeding a respected and supported cultural norm in this country again.


WIC Breastfeeding Peer Counselor State Coordinator

Elsa Quintana

Elsa M. Quintana is a proud mother of 3 healthy, productive, breastfed adult sons.  She's been happily married for 35 years to a wonderful hardworking Southern New Mexican man.  She is a lifelong resident of New Mexico and proud to live in the South for English was her second language. Elsa has been described by her peers as a mover and a shaker throughout NM & TX.   She's been an active member of NMBTF since 2002 and has spear-headed the establishment of several NMBTF breastfeeding chapters in Southern NM. Elsa is passionate in her involvement in women’s health issues, veteran affairs, community mobilization, and her Christian faith.  Currently, Elsa is the State Coordinator for the NM WIC Breastfeeding Peer Counselor program.  She retired from NM state government in 2013 after 25+ years of public service in various capacities and departments from clerk to managerial positions.  She possesses a Bachelor’s of Arts in Psychology and a Bachelor’s of Criminal Justice from New Mexico State University in Las Cruces, NM (Go AggiesJ).  Additionally, she possesses professional certifications as an International Board Certified Lactation Consultant (IBCLC), CAPPA Certified Lactation Educator (CLE), NM Public Health Medical Interpreter, and in Mental Health First Aid. Elsa also represents the SW Region of New Mexico as a Member-at-large to safeguard the health of New Mexico by providing the lactation support required to grow heathy families and communities.


Evaluations Manager

Heidi Fredine

Heidi Fredine, MPH, serves as the Data and Evaluation Coordinator for the NM Breastfeeding Task Force supporting the organization’s evaluation needs and measuring its successes. In addition, she works as an epidemiologist at the University of New Mexico’s Center for Development and Disability coordinating and analyzing research data for a multitude of state and federally funded research. Her research interests include breastfeeding, oral health, transforming data into action, health care disparities, and access to health care for underserved populations. Heidi also tends to the care and feeding of her three school-aged children, whom she proudly breastfed for over six years in total. 


Workplace and Education Programs Manager

Monica Esparza

Monica Esparza has been working as a breastfeeding peer counselor for over 6 years providing one-on-one support to breastfeeding mothers through the WIC program.  She was part of the Hospital Pilot program which incorporated Breastfeeding Peer Counselors in the hospital setting and is now currently, Lead BPC for the Metro Area. In 2013, she established and served as co-chair of the Greater Albuquerque Area Chapter of the New Mexico Breastfeeding Taskforce. Monica also served on the Board of Directors as Regional Representative.  She assisted in establishing the Workplace Liaison Project and has been a Regional Coordinator for the past year. She believes in supporting communities in becoming baby friendly and establishing support where all families can be able to achieve their own breastfeeding goals. She is a wife and mother of two, who loves to cook, scrapbook, and garden

Operations Manager

Tami Roebuck

Tami Roebuck is a Licensed Clinical Social Worker (LCSW) and has served the diverse families of New Mexico for the last 17 years, specifically in the Albuquerque and Farmington areas.  She has worked mostly with individuals and families and is excited to apply her skills on a community level.  Tami discovered her passion for supporting breastfeeding in New Mexico when she became a breastfeeding mother herself.  After facing and working through numerous breastfeeding challenges, she knows how important support and advocacy are to a successful breastfeeding relationship.  She is a strong advocate for normalizing breastfeeding and in supporting women and families to be successful in their breastfeeding journeys. Tami enjoys playing softball, camping, hiking, and spending time with her supportive husband and beautiful three-year-old son.